A Search Engine Optimisation, or SEO, is a technical and creative process to improve the visibility of a website in search engines, with the aim of driving more potential customers to it.

SEO refers to the techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, produt or service via search engines like Google.

There are a lot of components to improving SEo of your website. Though they vary in some respect, search engines look for elements including title tags, keywords, image tags, internal link structure and inbound links.